I am a user experience and design thinking strategist, with a background and skill set from the crossroads of where design, strategy, and business intersect. This combined background has enabled me to provide value to clients in the fields of design, strategy, and communications.
On top of that I am passionately curious and always eager to learn more about a subject I am presented with. I view challenges as learning opportunities and relentlessly try to figure out things I do not understand until I grasp them.
I have been trained to deliver in this sense, and have the skills to succeed in strategy, design innovation consulting, creative direction, UX design, and research.
Founder / Strategy Manager. SCHEMA Strategy, Brooklyn, NY
SCHEMA Strategy is a design and business strategy consultancy that helps clients with design-driven innovation, thinking, and value creation.
As Strategy Manager, I help define the scope of work and present project briefs to clients as well as manage and delegate design and strategy tasks among a network of design thinking experts as per the requirements of a given project.
Strategist. TMI Strategy. New York, NY
TMI Strategy is the consulting arm of DoSomething.org, the world's largest nonprofit organization aimed at getting young people to act on social change.
As a strategist, I work with clients in large companies (such as Foot Locker, Microsoft and PwC) as well as small organizations (such as City Year and Global Citizen Year) to help them with strategy, messaging and execution on their initiatives aimed towards young people and social change.
Through this process, I have introduced and implemented design thinking frameworks for strategy planning and execution including user personas, user journey maps, structured ideation sessions, and user experience design critiques.
In this position, I have also crafted messaging strategies for clients, including copy, art direction, audience segmentation, and delivery channels.
Master of Fine Arts, Design Management. Savannah College of Art and Design, Savannah, GA
The Design Management program prepares professionals to lead organizations and constituents in the process of design-driven innovation, thinking, and value creation.
The SCAD Design Management program focuses in defining and delivering a superior education with a strategic focus at the intersection of design, business, theory, and practice.
During my academic career at SCAD, I have worked in design research, strategy, and value creation for startups (Rokk3r Labs, Plarity), non-profits (ARC Savannah, Accelerate Savannah), and large companies (Allure Energy, McDonald's). These experiences have enabled me to provide clients with actionable paths to increase their value via Design Thinking, while giving me the experience necessary to lead teams internally and present ideas clearly and concisely to clients.
Design & Discovery Graduate Intern. Rokk3r Labs, Miami Beach, FL
Participated in the design process covering user interface design and visual elements of branding. Contributed to the company’s workflow by introducing Design Thinking methods to different aspects of operations, from ideation to client meetings to user research.
Contextual Research (Europe) Project Manager. Allure Energy, Lacoste, Provence, France
As part of a SCAD sponsored study abroad course, contextual research was conducted with focus
on the European way of life in relation to technology, home automation, and the “Internet of Things.” Responsibilities included planning and delegating tasks, selecting teams, participating and supervising the completion of deliverable materials, and presenting said deliverables to the client.
My skills are varied. I come from a background in Fine Arts, which makes me pretty decent at drawing and sketching, which is always an asset when visualizing ideas. I also have extensive training in digital platforms, mainly Adobe Photoshop, Illustrator, InDesign and Lightroom (this also means I'm not half bad at pointing a lens at things).
Since I worked as a web designer before my MFA, I've gathered some experience in UX design, HTML and CSS (I haven't coded in a while, but that doesn't mean I can't whip out a mean prototype! Besides, there are tools for that now).
As per a class-wide survey of graduate students at SCAD, we were asked to evaluate our peers after having worked together on a 10-week project. This graph shows the lowest rating (orange), the average rating (purple) and the highest rating (blue) in the following traits:
Ability to suggest new ideas
Quality of execution
Clarity of Articulation
Willingness to step up
Acceptance of redirection of own ideas
Intellectual grasp of ideas & dynamics
Response time to critical questions & demands
Team building skills
Ability to carry out tasks
Design Thinking expert Marty Neumeier’s Metaskills are five core competencies necessary for success in the 21st century:
15% Feeling: Intuitive, empathetic, emotionally intelligent, leader, artistic.
25% Seeing: Holistic thinker, systems thinker, planner, analyst, engineer, researcher.
20% Dreaming: Applied imagination; scientist, artist, innovator.
15% Making: designer, writer, chef, composer, craftsmanship.
25% Learning: Autodidact, fast learner, masters skills easily.
I am able to harness lateral thinking to do this effectively and innovatively. But that is not all: I have been put in front of clients (everything from leaders of non-profits to CEO's of corporations) and I have proven that not only can I behave, but I am able to communicate ideas with tenacity and confidence.
This is also reflective of my leadership skills– I'm not generally a fan of flaunting leadership for the sake of it, but I need to let you know if you're going to hire me– I have led multiple teams, facilitating creative thinking, making sure objectives are met while maintaining a high standard of quality, and ensuring that team members are satisfied with the environment and quality of their own work. After all, a leader is no good if the group he leads is unhappy and inefficient.